Moataz Farouk

Mr. Moataz Farouk

Chief Financial Officer 


Moataz assumed the role of The Chief Financial Officer of Canal Sugar in 2023. He is responsible for providing the strategic financial leadership of the company to its main four business units and supporting functions. Through creating shareholder value, communicating the company’s strategies and performance to investors, while implementing a capital structure, financial processes, and controls, to support the company’s growth and return on investment goals.

Moataz is focused on accelerating Canal Sugar’s shift towards a more recurring revenue business model, maximizing long-term shareholder value, and maintaining a high level of integrity and transparency for the company.

With more than 24 years of experience in Finance, Moataz has served as the Group CFO, Board Member and Executive Committee Member for Qalaa Holdings since 2012. Where he was responsible for the group operational performance and changing the group structural strategy from a private equity firm to an investment conglomerate and succeeding in integrating the underlying assets into the holding company.

Prior to Qalaa Holdings, Moataz held a series of progressively senior finance and accounting functions in Procter and Gamble, in Cairo & regional assignments, in which post he oversaw the finance and accounting. Through his work at P&G he was exposed to real operations management, where he received hands on aspects to the business in sense of profit management and organizational structuring. Before that, he worked for EFG-Hermes as account officer whereby he was responsible for managing retail accounts and portfolios.

Moataz is a current board member in Qalaa Holdings (Egyptian listed Entity), Asec for Mining (ASCOM) (Egyptian listed Entity), Orient Investment Properties Ltd, Falcon Agriculture Investments Ltd, Silverstone Capital, Archer Finance (regulated leasing entity).

Born in 1975. Moataz holds an MBA from the University of Wales and graduated from the Faculty of Commerce at Helwan University in Accounting and Business Administration in 1997. He completed all required courses in business valuation, business modeling, and management accounting.